Our Story

We met at Seismic, working on the Financial Services Product Marketing team. We noticed the same thing early on: most horizontal SaaS companies had no idea how to talk to wealth management, asset management, or insurance. The personas were different, the sales cycles were different, and the messaging was way off.

A few years later, we teamed up to fix that and started IndustryGTM. We worked with companies like 6sense, Responsive, Clari, and others to help them sell into financial services with a clearer, more vertical story.

But the more teams we worked with, the more obvious the next problem became: everyone wanted leverage, automation, and help from AI… but no one knew where to start. And most "AI features" didn't actually take work off anyone's plate.

So we started building agents ourselves — first for our own projects, then for clients — and that turned into AgentGTM.